Discover Santa Rosa, Florida in 2023: A Coastal Gem Worth Exploring
Tucked away in the Florida Panhandle, Santa Rosa is one of those under-the-radar spots that quietly wins over everyone who visits. With its sugar-white beaches, charming small towns, and lush natural beauty, 2023 proved to be a standout year for this coastal haven.
If you’re wondering what made Santa Rosa, Florida so special in 2023, you’re in the right place. Whether you’re a traveler, local, or someone just dreaming of warm beaches and Southern charm, this deep dive has you covered.
Whether you’re a curious traveler looking for your next low-key getaway, a local reflecting on how far the area has come, or simply someone scrolling through destinations that blend beachy beauty with Southern hospitality, this guide will walk you through everything that made Santa Rosa shine this past year. From its vibrant coastal communities and unspoiled natural wonders to the subtle upgrades and community-driven growth that happened across the region, 2023 was full of quiet wins that made a lasting impact.
This isn’t just another sunny Florida beach town—it’s a place where life slows down, sunsets feel cinematic, and every weekend feels like a staycation. Whether you’re planning a visit or dreaming of calling it home, this deep dive into Santa Rosa in 2023 has everything you need to know.
So kick back, maybe picture your toes in the sand, and get ready to fall in love with this beautifully underrated slice of the Panhandle.
In 2023, Santa Rosa didn’t chase headlines or massive development. Instead, it leaned into what it does best: offering that rare blend of unspoiled nature, coastal calm, and tight-knit community. The beaches stayed quiet and pristine, the nature trails got even more love from outdoor enthusiasts, and the towns—from Navarre to Milton to Pace—continued to grow in thoughtful, community-focused ways. Festivals returned, local businesses thrived, and more people than ever started discovering what locals have known for years: Santa Rosa is special because it stays true to itself.
This wasn’t the year of flashy high-rises or over-the-top attractions—it was the year of real, grounded beauty. It was about watching dolphins play near the Navarre Beach Pier at sunrise. It was kayaking down the Blackwater River, hiking through pine forests, or grabbing a fresh seafood lunch at a family-owned shack where they know your name. It was bonfires in the backyard, kids biking through safe neighborhoods, local music playing in the park, and sunsets that made you stop everything just to watch.
So if you’re ready to take a closer look at a place that gently stole the spotlight in 2023, keep reading. We’re breaking down everything that made Santa Rosa shine this year—from its natural wonders and outdoor adventures to its booming local scene and subtle, meaningful growth. By the time you’re done reading, don’t be surprised if you’re planning your next trip—or maybe even your next move—to this hidden Gulf Coast treasure.
Where Exactly Is Santa Rosa, Florida?
Santa Rosa isn’t a single city—it’s actually Santa Rosa County, located in the northwest corner of Florida, right along the Gulf of Mexico. It borders popular places like Pensacola and Destin, but offers a more laid-back, less touristy vibe.
Key Areas Within Santa Rosa:
- Navarre Beach – Known for its uncrowded beaches and family-friendly vibe
- Milton – A charming historic town with a small-town feel
- Gulf Breeze – Great for nature lovers and boaters
- Jay – Rural charm and lots of farmland
- Pace – A growing suburb with shopping, dining, and more
Why 2023 Was a Big Year for Santa Rosa
Santa Rosa County quietly leveled up in 2023. Here’s a breakdown of why this year stood out:
1. Tourism Growth Without the Chaos
- Visitor numbers rose, especially in spring and summer—but it didn’t feel overcrowded.
- The region maintained its peaceful, family-oriented vibe, which is exactly what keeps people coming back.
2. Beach Quality Was Next Level
- The sand was extra powdery white this year thanks to some major beach restoration projects.
- Navarre Beach was consistently ranked among the cleanest and quietest in Florida.
3. Outdoor Adventures Thrived
- Santa Rosa’s Blackwater River State Forest saw a record number of campers and hikers.
- Kayaking, tubing, and paddleboarding were more popular than ever.
- Ecotourism tours—like dolphin watching and birding—became a go-to for families and photographers alike.
4. Real Estate & Growth
- Home values went up by nearly 9% in 2023, especially in areas like Pace and Gulf Breeze.
- More people from big cities (like Atlanta and Dallas) moved here for the slower pace and natural beauty.
5. Events & Festivals Returned in Full Swing
- Navarre Beach Sea Turtle Festival and Milton’s Bands on the Blackwater were major highlights.
- 2023 marked the full comeback of local parades, art fairs, and food festivals after the pandemic pause.
What to Do in Santa Rosa: Can’t-Miss Highlights
If you visited (or plan to visit), here’s what should be on your must-do list:
Hit the Beaches
- Navarre Beach Pier – The longest fishing pier in Florida!
- Quietwater Beach Boardwalk – Less crowded than Pensacola but just as beautiful.
- Opal Beach – Secluded and part of the Gulf Islands National Seashore.
Explore Nature
- Blackwater River State Forest – Great for hiking, biking, and canoeing.
- Gulf Islands National Seashore – Pristine protected coastline and scenic trails.
- Arcadia Mill Archaeological Site – A fascinating mix of history and nature walks.
Enjoy Outdoor Adventures
- Zip-lining and tubing on Coldwater Creek
- Scenic biking trails around Navarre and Gulf Breeze
- Paddleboarding in the Santa Rosa Sound
Eat Like a Local
- The Slippery Mermaid Sushi Bar – Coastal fusion at its finest
- Scooter’s Fish House – Casual, affordable seafood done right
- East River Smokehouse – BBQ that brings in loyal fans from all over
- Cactus Flower Café – Mexican with a Florida twist
Quick Stats About Santa Rosa in 2023
| Category | 2023 Highlights |
|---|---|
| Population | 196,000+ residents |
| Visitors | Estimated 1.2 million tourists |
| Avg. Home Price | $335,000 (up 9% YoY) |
| Top Industry | Tourism & military support |
| Avg. Temp | 75°F (warm, sunny year) |
What Locals Loved in 2023
Here are the trends and favorites that locals couldn’t get enough of:
- Weekly farmers’ markets with fresh Gulf produce
- Sunset yoga on the beach (Navarre Beach led the way)
- Food truck pop-ups in Milton and Pace
- Local breweries and coffee shops booming, like The Boardwalk Café and Ye Olde Brothers Brewery
Should You Visit or Move to Santa Rosa?
Short answer: Absolutely.
Here’s why both visitors and potential residents fell in love with the area in 2023:
Pros of Visiting or Living in Santa Rosa:
- Affordable cost of living compared to other coastal towns
- Less traffic, fewer crowds, more peace
- Family-friendly atmosphere
- Great schools and growing communities
- Close proximity to Destin, Pensacola, and the Alabama coast
Table of Contents
FAQ: Santa Rosa, Florida in 2023
Q1: Is Santa Rosa safe to visit or live in?
Yes, it consistently ranks as one of the safer counties in Florida, especially in towns like Pace and Milton.
Q2: What’s the weather like year-round?
Expect hot summers, mild winters, and plenty of sunny days. Perfect for beach lovers and outdoor enthusiasts.
Q3: How crowded was it in 2023?
It got busier, especially during spring break and holidays, but it never felt overrun like nearby hotspots.
Q4: Are there job opportunities here?
Yes—especially in tourism, healthcare, education, and the military sector (due to nearby bases).
Q5: Can you live in Santa Rosa and commute to Pensacola?
Definitely. Many people live in Pace or Milton and work in Pensacola, just a short drive away.
Final Thoughts: Why 2023 Was Santa Rosa’s Year to Shine
Santa Rosa, Florida didn’t try to compete with the flashy tourist towns in 2023—and that’s exactly what made it shine. It kept its identity: laid-back, authentic, naturally beautiful, and quietly evolving. Whether you’re looking for a relaxing beach escape, a new place to call home, or just want to explore a slice of Florida that still feels real, Santa Rosa delivered all year long.
What’s Next?
With more eco-tourism projects on the rise, growing real estate interest, and plans for improved beach infrastructure, 2024 is already looking bright for Santa Rosa.